.Interethnic strains pose a considerable barrier to the socioeconomic advancement of adolescence teams. This newspaper looks into the performance of instructional entertainment (or even edutainment) in marketing interethnic compatibility. Our experts accomplished a collection randomized industry experiment including over 3,300 families across 120 polyethnic villages in Bangladesh. Our team find that disseminating relevant information with a documentary film designed to inform the ethnically dominant Bengalis regarding the cultural adolescence Santals in polyethnic villages improved the cultural majority's prosociality towards minorities. Utilizing emotion-detecting software to assess faces throughout the movie checking out discloses that sympathy played a considerable job in this particular procedure. Alternatively, we carry out certainly not discover any sort of impacts on the frequency of damaging fashions and also biased viewpoints towards minorities. In addition, our experts discover that targeting network-central individuals with the interference created huge positive spillovers on others within towns, featuring Santals. We better corroborate these results by means of village-level administrative information presenting a decline in cops criticisms in procedure towns. 5 months after the interference, our experts carried out a laid-back job field practice including 720 randomly decided on individuals coming from the main assistance. Within this informal job task, sets of ethnic bulk and minority individuals mutually generated paper bags for a regional vendor under a piece-rate compensation plan. Our team locate therapy impacts on performance for each ethnic groups. For the ethnic majority, visibility to edutainment caused higher performance, possibly by means of raised prosociality in the direction of minorities. Amongst the cultural minority, mutuality or even peer pressure shows up to discuss their noted efficiency increases. On the whole, our searchings for display the electrical power of edutainment and socials media in marketing consistency within multiethnic areas.